Professional development and learning module – social media and commitment to the profession

Why use this module?

Teachers seek to maintain and raise professional standards and promote a climate that encourages the exercise of professional judgement.

Teachers can advance their understanding of social media and clarify what ethical practice looks like in the use of social media by regarding themselves as learners, engaging in discussion with their colleagues and other members of the profession and seeking out opportunities for professional learning.

Within schools and centres, having a shared and clear understanding of what constitutes appropriate and ethical use of social media will provide a framework of support and reference against which individual judgements can be made.

Often social media platforms encourage informal ways of sharing information and are used to connect with friends and family as well as those you have a professional relationship with. It’s easy to share a comment, photo or video with a wider audience than you initially intended. Keep in mind how you might be viewed as a member of the teaching profession by different audiences whenever you share.

Learning objectives

  • Learn how to identify and manage ethical dilemmas
  • Talk about it – find out how your colleagues use social media, and what the potentials and limitations of various platforms are.

How to use this module

Watch the video and work through the questions in part one of the resource pack with your colleagues.

Then work through the activities in part two of the resource pack with your colleagues.

You can edit the resource packs to add or change activities to suit your needs.

Other supporting resources you will need

Guidelines on Ethical Use of Social Media
Social media map

Your school/centre policy on social media use
(If your school/centre doesn’t have a policy on social media use, check the links provided on the website for some ideas that you can use as a template)

Creative Commons License
NZ Teachers Council Presentation Framework by NZ Teachers Council is licensed under a Creative Commons Attribution-NonCommercial 3.0 Unported License.
Based on a work at www.teachersandsocialmedia.co.nz.


  • Learners

    Teachers have a professional obligation to develop and maintain professional relationships with learners based on the best interests of those learners.

  • Parents/Guardians and Family/Whānau

    Social media provides a great opportunity to collaborate and communicate with parents and whānau.

  • Society

    Teachers who model good social media use will grow learners who apply positive, respectful values in their interactions on social media platforms.

  • The Profession

    As a member of the profession you should seek and respond to opportunities to share knowledge and discuss concerns.